Architectural animation - important role in real estate marketing

The development of science and technology has changed people's lives, and has also been fully used in various fields and industries. The popularity of the application of architectural animation makes it also used in the real estate industry under construction. The use of architectural animation to promote the innovation of real estate will become a kind of demand of the real estate industry, and will also become a powerful weapon ofreal estate sales, architectural animation will be a surprising role in real estate marketing!
one Architectural animation introduction
The real estate economy is booming in China, and the development of architectural real estate animation has also been promoted. Of course, this is all prompted by The Times, the early hand-drawn renderings to the current ultra-clear architectural renderings, are difficult to show the charm of real estate buildings, only real estate building animation can highlight the commercial value and artistic value of real estate.
Architectural animation is mainly based on three-dimensional animation technology, combined with multimedia technology, Internet technology, exhibition and other technologies and means, in the real estate building Design and construction stage can be a comprehensive way to show the geographical environment of the building, the appearance of the building and a variety of attached house facilities. As an important visual marketing method of real estate projects, architectural real estate animation is favored by many developers.
two Architectural animation as a reason for the role of real estate marketing.

1. Architectural animation, as a new marketing tool, uses 3D digital technology and multimedia technology to organically integrate sound, text, pictures, videos and animations, so as to get rid of simple picture and table display, and then use a more humanized human-computer interaction mode, under the background of beautiful music and professional dub interpretation, to vividly and intuitively express the project.
2. The advantage of architectural animation is to directly simulate the buildings that are still in the design or construction stage through 3D animation technology, and then show them through the lens so that customers can see the geographical environment, geographical location, building appearance and internal decoration of the buildings. Give them as much information and details as possible in a short time to provide a guarantee for the success of real estate marketing.
3. Home buyers can relax while drinking coffee and watching the future real estate displayed by the architectural animation, making the sales center different, friendly and attractive, so that customers can linger and feel that the novelty of their future park and the scientific and technological information of the era have a direct relationship with themselves.
4. The production of architectural animation can reduce the cost of communication with government departments and make the implementation of real estate projects more efficient! On the other hand, developers can extract relevant clips through architectural animation to make advertisements and launch them with architectural animation. This means that advertising resources can be used effectively and fully.
It is precisely because of this advantage of real estate animation that more and more real estate developers begin to know how to reduce traditional real estate marketing methods, but to promote their own real estate through the production of real estate animation. I believe there will be more demand for real estate animation in the future. With the progress and development of our real estate economy, more developers will choose to use architectural animation for real estate promotion.LIGHTS has a team composed of architectural designers, 3D modelers, renderers, animators and other professionals. They have extensive industry experience and expertise to deliver high-quality 3D construction services to their clients.