Development status of 3D architectural animation

Two-dimensional architectural animation is to show the content through the expression technique of film + three-dimensional virtual simulation technology. Since the 1980s of the last century (20th century), 3D architectural animation has gone through many years of exploration, it can turn a Design drawing into a vivid 3D animation to show in front of human beings. Nowadays, 3D architectural animation in construction engineering, real estate and many other areas have been rapid development, statistical analysis of data, in some famous real estate website data show that real estate animation with 3D virtual simulation technology, than no technology to show the content of the real estate, the visiting rate increased by 50%, the effect of the purchase increased by 28.5%.
Analysis of the development status of 3d architectural animation
1. Rapid development
From the last century to the present, the software, hardware performance and technology of 3D architectural animation have been continuously improved, from the initial diorama to the current 3D virtual reality technology, from the static display of diorama to the vivid and realistic scene roam. Not only that, three-dimensional architectural animation is also a variety of forms of expression content to dynamically show a variety of buildings and environments in front of people.
2. Development space
Nowadays, the application of three-dimensional architectural animation is the real estate industry, which can help the real estate industry in the real estate advertising, project bidding, ancient building restoration community environment introduction, etc., to get a better display effect, not only saving costs, but also clear.
3. The animation theme lacks creativity and cultural connotation.

Some authors have seen a lot of animation films, found some films to do an analysis and comparison, and the conclusion is that the three-dimensional architectural animation forms are divided into realistic (push and pull of the camera, lift and fall, etc.) and freehand (artistic conception, creativity). After watching many films, I feel that it is difficult to attract the audience's vision in terms of content and style, and animation without creativity, subject and artistic conception will not leave any impression on people after watching. Therefore, in order to truly attract the audience, we must make more efforts in the content and theme connotation.
The advantages of 2D architectural animation
For real estate development, urban planning and other fields, the advantages of three-dimensional architectural animation are: intuitive communication, fast approval platform, convenient design tools, advanced marketing means, popular display forms.
One-dimensional architectural animation not only breaks through the flat layout of traditional design renderings, but also makes static design drawings more vivid and vivid through three-dimensional animation technology, which is widely used in the construction industry, such as: the display of the entire urban planning, the community environment, and the publicity of real estate. The new, vivid and interesting pictures combined with elegant or passionate background music allow people to enter the world of three-dimensional architectural animation.
Market analysis of 2D architectural animation
Digital animation design has become a hot industry, and compared with some of the more developed in the animation design industry, the digital technology is just starting. Nowadays, as long as some people have computer skills, they try to do architectural animation, which leads to chaos in the market, and it is difficult to guarantee the quality and specifications. Therefore, animation talent is very insufficient, according to market statistics, in the animation production industry talent gap of at least 4 million! To make the industry can not help but have will be difficult to find emotion!
Application industry of animation production: architectural film, column packaging, film and television product advertising, film and television special effects, industrial modeling design, 2D / 3D animation, game production positions: scene animation, roaming architectural animation, architectural animation renderer, architectural effect drawing animation production, animation post production and other positions.
Now, digital technology, multimedia technology, three-dimensional technology, virtual reality technology has become a modern trend, their emergence, so that various industries/fields have undergone great changes. Previously, work on design drawings was moved to computer screens; What used to be a physical model has become a digital product. From this, it is undoubtedly a leap forward for modern society.