How does Building Roam animation help the real estate industry improve sales conversion rates?
Comprehensive display of real estate information
Overall environment display: Through the architectural roaming animation, the overall planning of the real estate, the surrounding supporting facilities such as schools, hospitals, parks, shopping malls, etc., as well as the green environment and leisure facilities of the community can be completely presented. Buyers can understand the big environment of future life in advance, for example, they can clearly see the distance between the community and the subway station, and intuitively feel the surrounding business atmosphere, so as to increase the sense of identity of the real estate.
House details: can deeply show the internal structure of the house, layout, space size, decoration style and other details. For example, the functional zoning of different rooms can be demonstrated through animation, and even the size of the cabinet and the height of the window sill can be accurately displayed, so that buyers have a clearer understanding of the actual situation of the house and reduce the uncertainty of buying a house.
Provide an immersive experience
Virtual walking experience: With the help of virtual reality (VR), augmented reality (AR) and other technologies combined with architectural walking animation, buyers feel as if they are walking in the community and the house. They can freely choose the walking path, view the scenery and house details from different angles, and this immersive experience can greatly stimulate the purchase desire of buyers.
Time dimension experience: Animation effects can be produced in different time periods, such as the lighting conditions during the day, the lighting atmosphere at night and the landscape changes in the four seasons. Buyers can intuitively feel the characteristics of the house in different times and seasons, such as the length of sunlight exposure in the room in winter, and better judge the living comfort of the house.
Build brand and project image
Reflecting the strength of developers: high-quality architectural roaming animation shows the investment and innovation ability of developers in technology application and project promotion, reflecting the strength and professionalism of developers from one side. Beautiful animation production will make buyers feel that the developer is very careful about the project, thus increasing the trust in the developer's brand.
Highlight the characteristics of the project: Through the animation, the unique selling points of the project, such as intelligent security system, green environmental protection Design, high-end property services, can be highlighted and emphasized, so that the project stands out among many competitive products. For example, the animation shows a variety of unlocking methods of smart door locks and the intelligent monitoring system of the community, which can make buyers feel the sense of science and technology and security of the project.
Easy to spread and communicate
Easy online transmission: Architectural roaming animation can be easily transmitted on websites, social media, short video platforms and other online channels, without the limitation of time and space. It can quickly attract the attention of a large number of potential home buyers and expand the publicity scope of the project. For example, Posting an interesting architectural roaming cartoon segment on Tiktok may get a large number of likes and reposts, attracting more people to know about the real estate.
Sales communication assistance: In the sales office, the sales staff can introduce the project information to the buyers more vividly and intuitively with the help of the building roam animation, and answer the questions of the buyers. Animation can help sales staff better express some difficult to describe in words, such as the spatial structure of the house and the overall planning of the community, improve the efficiency and effect of communication, and promote sales transactions.
LIGHTS has a professional and technical team composed of experienced 3D modelers, animators, special effects artists, editors and sound engineers. They are proficient in all kinds of animation software and technology, have solid architectural knowledge and artistic literacy, and can perfectly integrate technology and art to create high-quality architectural animation works for customers. During the years of development, the company has accumulated a wealth of project experience, covering various types of construction projects, including residential, commercial, cultural, educational, medical, etc. It has successfully provided high-quality architectural animation services for many well-known architectural design companies, real estate developers and government departments, and has won widespread praise and trust from customers.