How to make an architectural animation video effective

Answer: Architectural animationpropaganda film is to grasp the overall order, the content should have the main line through. In this way, the audience will not feel dull when watching.
In the face of the increasingly fierce competition in the real estate industry, how to stand out in many real estateand seize the hearts of consumers, publicity work has become more and more important. From the perspective of the market situation, it is far from enough to simply publicize the information on the leaflets, so it is necessary for construction companies to pass more information to the public through the production of architectural animation publicity films:
When real estate companies open real estate, almost every real estate developer will make a good architectural animation video in the early stage of the house sale to stimulate customers' purchase psychology and promote real estate sales. So, how to make an architectural animation video effective?
1. Pay attention to the combination of material and spirit
A real estate project is through the hardware facilities, indoor and outdoor environment to carry the spiritual life of the residents, so the film should analyze the hardware facilities of the real estate, and then explain the spiritual enjoyment and lifestyle it can bring, as for the spiritual enjoyment and lifestyle this is the main line.

2. Have a strong goal
pertinence
For different classes of consumer groups, the focus of the real estate is different, and it is appropriate for people. For the working class, the main emphasis on preferential prices, convenient transportation and reasonable structure; For the rich class, emphasis should be placed on its comfortable and elegant environment, and the expensive social status represented by it. Aimed at consumers who buy for the purpose of investment profit, its advertisements emphasize the huge economic benefits that real estate can bring to consumers.
3. Show small details of the building
Start from the scope, that is, the geographical location of the real estate, traffic conditions, traffic support, etc., which is the point of consumer concern, so we should focus on it. Then turn to a small range to display, that is, the internal support of the real estate, the environment of the community, etc., of course, you can also go deep through the lens of the structure of the building, apartment type and even property management to show, these are things that attract consumers.
4. A good presentation platform
The film came out, but we still need a good platform for the film. Now is the age of science and technology, so the display and playback of films in order to obtain better results, we should use some digital multimedia means and equipment. Combining the film with virtual interaction can better attract consumers, stimulate consumption desire, and increase sales rate.
In short, as an important means of digital marketing, architectural animation propaganda film allows customers to more intuitive, faster and more comprehensive understanding of the information of the property itself, so as to enhance property sales, which is an important role in real estate marketing surprise. The widespread use of architectural animation propaganda films not only reduces the publicity cost, but also improves the status in the eyes of the audience, thus generating more benefits.
LIGHTS has a professional and technical team composed of experienced 3D modelers, animators, special effects artists, editors and sound engineers. They are proficient in all kinds of animation software and technology, have solid architectural knowledge and artistic literacy, and can perfectly integrate technology and art to create high-quality architectural animation works for customers. During the years of development, the company has accumulated a wealth of project experience, covering various types of construction projects, including residential, commercial, cultural, educational, medical, etc. It has successfully provided high-quality architectural animation services for many well-known architectural Design companies, real estate developers and government departments, and has won widespread praise and trust from customers.