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Making building animations to help real estate companies

2025-01-08

At present, our real estate economy is still growing, and a large number of new real estate projects are opened every year. Under this warm atmosphere, there is also fierce competition among real estate developers. Therefore, in order to promote real estate projects, developers will choose to produce beautiful and exquisite architectural animations. As the "main force" in the advertising of today's real estate industry, architectural animation is bound to be able to promote real estate projects for real estate companies in an all-round way. As an important visual marketing tool for real estate projects, architectural real estate animation is being favored by many real estate companies.
Let's take a look at why real estate companies choose to make architectural animation, and what is the help of making architectural animation for real estate companies?
1. Enhance the overall image of the company and the real estate
The basic use is to use the film to visually display the real estate project, highlight the characteristics of the real estate information, so that buyers can feel the real estate style. Through the display of architectural animation in the company's office area, at the sales site and various exhibitions and activities, the company's concept can be promoted, the company's construction results can be displayed, and the positive communication between the development company and investors and buyers can be promoted, thus enhancing the company's product image.

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2, vivid multimedia expression, strengthen customer impression
Its display effect will be more realistic, so that consumers will have a sense of immersion when watching, and the real estate project will be viewed clearly. Generally speaking, real estate projects can not describe the entire property from a global perspective through the camera, and3D animation can allow the camera to carry out from beginning to end, combining all aspects of the property and strengthening the customer impression.
3, reduce the cost of sales
Compared with traditional methods such as building books and promotional videos, architectural animation is based on various applications and integrates various application modes, saving the investment of development companies in various applications, thus reducing sales costs, and making strategic re-marketing for different products and customers, and its cost is almost in effect.
4. Facilitate real estate transactions
Architectural animation can contain content related to real estate transactions, from the environment, lot, model room real scene, purchase procedures, policies and regulations, preferential terms, etc., customers can understand the entire process, avoiding repeated explanations in the sales process, wrong understanding, but also reduce the time and energy spent by customers on the way to see the house.
After understanding the help of architectural animation to real estate companies, what platforms can architectural animation be applied to?
1, TV advertising, building TV, movie advertising, bus TV advertising, long-distance bus TV advertising. For an unbuilt community or commercial building, architectural animation is a good way of publicity, which can bring the audience intuitive, realistic and shocking visual effects.
2, sales office TV broadcast. Put a TV in the sales office and play it on repeat every day. After the customer comes, the introduction of architectural animation can bring the customer a comprehensive, intuitive and shocking effect in time, and also save the sales staff a lot of unnecessary explanations.
3. Play at the housing fair. The real estate exhibition will be crowded, limited sales, can not take care of each customer, and put a TV on the sales site, so that every passing customer can fully understand the project.
4. When exhibiting or participating in business activities, it is impossible to run around the world with the project sand table, and three-dimensional animation is undoubtedly a labor-saving, time-saving and effective display means.
The development of science and technology has changed people's lives, and has also been fully used in various fields and industries. In the construction real estate industry, different from the traditional way of publicity and promotion, commercial architectural animation is widely used in the advertising officer's communication of real estate projects, and the construction real estate movement has become an indispensable form of artistic expression in real estate.