Several elements of building 3D animation

Architectural animation is an extremely important field in the field of 3D animation. Since the 1990s, architecture has developed from engineering drawings and renderings to animation roaming in this century, providing more and more realistic effects, which are widely used in all kinds of construction project bidding, construction demonstrations, sales offices and other places. The development of architectural roaming animation plays a great role in promoting visitors to experience the panoramic view of buildings and understand thearchitectural planning in advance.
1, to have a strong goal
For different classes of consumer groups, the emphasis of the real estate is not the same, and it is appropriate for people. For the working class, the main emphasis on preferential prices, convenient transportation, reasonable structure; For the rich class, emphasis should be placed on their comfortable and elegant environment and the noble social status represented by them. Aimed at consumers who buy for the purpose of investment profit, its advertisements emphasize the huge economic benefits that real estate can bring to consumers.

2. Be clear about your priorities
Maybe your selling point will be a lot, there are environment, there are apartments, there are gardens, there are geographical locations, there are schools and services, you want to show what, what want to publicize but the time of the promotional film is limited, it is impossible to cover everything, and you have to choose.
3. Have a good idea
In order to make a good architectural roam animation, the premise must have a good idea. The conception is mainly to determine the focus of the work to be expressed, and for each work, the professional planning staff will conceive and produce scripts to give customers creative ideas. The production of architectural animation is very particular about the production idea, production direction, etc. The production level and skills of the author will be reflected in the animation. Any CG work should have a bright and convex theme, so as to attract people.
When writing the copy, it is necessary to make a detailed, comprehensive and specific introduction to real estate information, so as to promote consumers' interest and purchase desire, and finally promote the production of purchase behavior. Because real estate is a highly involved commodity, no matter how rich the advertising information is, it is impossible for consumers to make impulse purchases based on promotional videos without fully understanding the product. Therefore, the copy of the architectural tour animation promotional film must first attract the attention of consumers, from the attention to generate interest, from the interest to generate desire, and finally make a purchase decision.
LIGHTS has a professional and technical team composed of experienced 3D modelers, animators, special effects artists, editors and sound engineers. They are proficient in all kinds of animation software and technology, have solid architectural knowledge and artistic literacy, and can perfectly integrate technology and art to create high-quality architectural animation works for customers. During the years of development, the company has accumulated a wealth of project experience, covering various types of construction projects, including residential, commercial, cultural, educational, medical, etc. It has successfully provided high-quality architectural animation services for many well-known architectural Design companies, real estate developers and government departments, and has won widespread praise and trust from customers.