The reason why 3D architectural animation is widely used

3D architectural animation is a technology that uses computer 3D technology to dynamically display the appearance, internal structure and surrounding environment of buildings. It is widely used for the following reasons:
First, the advantages of the Design phase
Design visualization
In the architectural designprocess, traditional two-dimensional drawings and static models make it difficult for clients to intuitively understand the designer's intention. Three-dimensional architectural animation can show the ideas in the designer's mind in a vivid and dynamic form. For example, the spatial layout of the building can be shown through the roaming shots in the animation, and the audience can observe the size and shape of the room from all angles, as well as the location of doors and Windows and other details.
For complex building structures, such as multi-storey atriums and staggered corridors in large commercial complexes, 3D architectural animation can clearly present the structure. It can simulate the light and shadow effect of sunlight shining inside the building at different times and different angles, helping the designer to better adjust the orientation and spatial form of the building, and also allowing the customer to have a very intuitive feeling of the building before it is built.

Easy to modify the design scheme
Compared with solid model, 3D architectural animation has lower modification cost. In the animation software, designers can easily modify the shape, color, material and other elements of the building. For example, if you want to change the decorative material of the building facade, you only need to adjust the corresponding material parameters in the software, you can quickly see the modified effect. Moreover, these changes can be reflected in the animation in real time, without the need to rework parts of the structure like a solid model.
Multi-scheme comparison
For a building project, there may be multiple design options. 3D architectural animation can make these schemes into different animations. By comparing different animations, we can intuitively compare the advantages and disadvantages of each scheme in space utilization, streamline organization, appearance modeling and other aspects. For example, in the design of a residential district, 3D architectural animation can be used to show the green space, the number of parking Spaces and the travel flow of residents under different layout schemes, so as to facilitate decision makers and designers to choose the best scheme.
2. Advantages in marketing and promotion
Attract potential customers
In the real estate market, 3D architectural animation is an attractive marketing tool. For buyers, the ability to see what the building will actually look like in the future and a dynamic display of the surrounding environment will be more attractive than looking at floor plans or renderings. For example, in the real estate website or sales office to play exquisite three-dimensional architectural animation, buyers can see the details of the building appearance, such as the architectural style, the texture of the facade materials, but also through the animation character activity scenes, imagine their future life scenes in the community, such as walking in the garden, accompanied by children in the children's play area.
Cross-regional marketing
3D architectural animation can be spread through various channels such as the Internet. This allows construction projects to be marketed beyond geographical limits. For example, a high-end resort hotel project located in a tourist destination can publish 3D architectural animation on major travel websites and social media platforms around the world. Potential investors and visitors from all over the world can draw their attention to the project by watching the animation to learn about the hotel's architectural features, internal facilities and surrounding natural scenery.

Enhance brand image
High-quality 3D architectural animation can reflect the professional strength of the developer or architectural design company and the degree of dedication to the project. It is of great help to enterprise brand building. For example, when displaying their works, well-known architectural design companies can convey their advantages in design concept, technical application and detail control to customers through exquisite three-dimensional architectural animation, thus enhancing brand awareness and reputation in the industry.
Iii. Advantages in project construction and management
Iv. Construction guidance
3D building animation can be used as a visual guide tool for construction personnel. The accurate presentation of the building structure and construction process in the animation can help the construction team better understand the design intent. For example, for some complex steel structure buildings, three-dimensional architectural animation can show the construction sequence and connection mode of the steel structure, and the construction personnel can plan the construction steps in advance according to the details in the animation to avoid mistakes and rework in the construction process.
Schedule simulation and management
Through 3D building animation, the construction progress of construction projects can be simulated. The entire construction process is animated according to the planned time node, so that managers can visually see the task arrangement at each stage. In the actual construction process, the actual progress can also be compared with the progress in the animation, and the progress deviation can be found in time and measures can be taken to adjust. For example, if the animation shows that a certain floor of the building should be completed by a certain time, but the actual schedule is lagging, the management can analyze the cause, such as whether the material supply is insufficient or the construction staff is not reasonable, so as to better control the project schedule.

LIGHTS has a team composed of architectural designers, 3D modelers, renderers, animators and other professionals. They have extensive industry experience and expertise to deliver high-quality 3D construction services to their clients.